Malta Guinness Herbs Lite wins FCCNA Award for Innovation and Creativity.
Malta Guinness Herbs Lite has won the Fair Competition and Creativity
Nigeria Awards (FCCNA) for its innovation and creativity. The award
ceremony which held on Thursday, 9th November 2017 at the Lagos Chamber
of Commerce and Industry was organized by the Consumer Rights Awareness
Advancement and Advocacy Initiative.
The Fair Competition and Creativity Nigeria Award (FCCNA) aims to encourage and reward companies and organizations that use innovation and creativity as tools to continually deliver superior products and services in the market place despite environmental challenges.
“Our consumers are always at the heart of what we do, and we constantly
strive to innovate with exciting products to delight them; we are happy
and proud to receive this award from The Consumer Rights Awareness and
Advocacy Initiative, said Ifeoma Agu, Brand Manager Malta Guinness and
premium Non Alcoholic Drinks. She also added, Malta Guinness Herbs Lite
is a distinctive refreshing malt drink with lesss sugar and the added
benefit of herbal goodness that gives consumers more than they expect in
a traditional malt drink. It’s packed with all the refreshing goodness
of Malta Guinness, great tasting natural herbs and even less sugar than
most mainstream malt drinks. They say that life is all about
compromises, that you can’t have it all- but we say you can, with Malta
Guinness Herbs Lite, a refreshing premium malt drink that compliments
your lifestyle with more flavour, herbs and even less sugar.
Also speaking at the event, Dorcas Mashingil, Innovation Manager,
Guinness Nigeria Plc said “Malta Herbs Lite is the first truly light
sugar malt drink in Nigeria, which means that it contains less than 9%
sugar content as against the regular malt drinks with average sugar
content of 11% and above. New SON and NAFDAC regulations for sugar
classification in malt drinks introduced last year categorizes malt
drinks in 3 categories based on the sugar content, the classes are: Low
Sugar: 0-2.5%; Light Sugar: 2.5% -9%; Classic: 9% - 13%. Malta Guinness
Herbs Lite contains onlyabout 8% sugar making it a perfect choice for
the health conscious Consumers who want a lower sugar malt drink without
having to compromise on taste.
According to the FCCNA Chairman, Igbrude Moses, the Fair Competition and
Creativity Award was given to Malta Guinness Herbs Lite for its
innovation and uniqueness in the malt segment to the delight of
consumers. “The recognition is to remind management that competition is
about ideals, innovation, and creativity as well as supplying the market
what it needs and at the right marketing.”
Malta Guinness Herbs Lite is a unique combination of the finest malt and
natural herb extracts, perfectly brewed with even less sugar to give
you all the goodness and refreshing “more than you expect” taste. It is a
variant of the Malta Guinness Trademark and is manufactured by Guinness
Nigeria Plc- the home of quality brewed beverages in Nigeria.
More photos below...
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